1. Who is Hamleys?

   Reliance Brands Limited, a company incorporated under the laws of India, having its registered office at 5th Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai City, Maharashtra - 400002, India ("Company"), operates www.hamleys.in and its mobile and tablet applications ("Platforms"), which inter alia facilitates the purchase of electronics, toys, and such other products sold by the Company under the 'Hamleys' brand ("Products") to the users of the Platforms ("Users").

2. What is this Privacy Policy?

   This privacy policy (the "Privacy Policy"), together with the terms of use, describes the Company's policies and procedures on the collection, use, retention and disclosure of the information provided by Users and Visitors (as defined herein below) of the Platforms. The Company shall not use the User's information in any manner except as provided under this Privacy Policy. Every User who accesses or uses the Platforms shall be bound by this Privacy Policy.

3. Why this Privacy Policy?

   1. This Privacy Policy is published pursuant to:

      1. Section 43A of the Information Technology Act, 2000;

      2. Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPI Rules”); and

      3. Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

   2. This Privacy Policy sets out the type of information collected from the Users, including the nature of the sensitive personal data or information, the purpose, means and modes of usage of such information and how and to whom the Company shall disclose such information.

4. What type of information is covered by this Privacy Policy?

   The Privacy Policy applies to information collected and processed by the Company consisting of following:

   1. Personal information is information related to a User, (adult and child) or a combination of pieces of information that could reasonably allow him to be identified. Personal information may consist of full name, personal contact numbers, email address, gender or date of birth

   2. Sensitive personal data or information is such personal information that is collected, received, stored, transmitted or processed by the Company, consisting of:

      • Password.

      • Financial information such as bank account or credit card or debit card or other payment instrument details

      • Physical, physiological and mental health condition.

      • Sexual orientation.

      • Medical records and history.

      • Biometric information.

      • Any detail relating to the above personal information categories as provided to the Company for providing service; and Any of the information received under above personal information categories by the Company for processing, stored or processed under lawful contract or otherwise.

      • Please note that any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as sensitive personal information.

   3. Children personal information that could reasonably allow him to be identified. Child Personal information may consist of full name, gender, age, and date of birth. While age is not directly being captured on the website, however the same can be derived from the DOB and used for sending communications related to play events or other related marketing communications.

5. Users Note

   1. A condition of each User's use of and access to the Platforms and to other services provided by the Company to Users (collectively referred to as the “Services”), is his/her/its acceptance of the terms of use which also involves acceptance of the terms of this Privacy Policy. Any User who does not agree with any provisions of the Terms of Use or this Privacy Policy is advised not to accept the Terms of Use and may leave the Platforms.

   2. While browsing the Platforms, a User is not required to provide personal information as set out under paragraph 4.1 and paragraph 4.2 until and unless such User chooses to avail or sign up for any of the Services. All the information provided to the Company by a User, including personal information and personally identifiable information, is voluntary. The User has the right to request the withdrawal of his/her/its consent at any time, in accordance with the terms of this Privacy Policy and the Terms of Use. It is the User’s duty to ensure strict caution while giving out any personally identifiable information about himself/herself/itself or his/her family members in use of any of the Services. The Company does not endorse the content, messages or information found in any Services and therefore, the Company specifically disclaims any liability with regard to the Services and any actions resulting from the User’s participation in any Services. As a condition to use the Services, you as a User agree to waive any claims against the Company relating to the same, and to the extent such waiver may be ineffective, you agree to release any claims against the Company relating to the same.

   3. Users can access, modify, correct and remove the data about him/her/their or his/her/their child which has been collected pursuant to his/her/its decision to become a User. Any grievances in relation to the information shared by the User with the Company may be brought to the attention of grievance officer in accordance with clause 8 of this Privacy Policy.

   4. For the use of the Services and purchase of Products, you may be required to pay the Company with a credit card, wire-transfer, or debit card through the Company’s third party payment gateway provider and such third party payment gateway provider may be required to collect certain financial information from you including, but not restricted to, your credit/debit card number or your bank account details (collectively referred to as “Financial Information”). All Financial Information collected from the Users’ by the Company’s third-party payment gateway providers will be used only for billing and payment processes. The verification of the Financial Information shall be accomplished only by the User through a process of authentication in which the Company shall have no role to play.

   5. Personal information, personally identifiable information and / or Financial Information shall be collected by the Company as regular course of Service, without need for further, separate consent from the User (aside from the acceptance of this Privacy Policy, as provided in paragraph 5.1) for one or more of the following reasons:

      1. to identify the User, to understand his/her/its needs and resolve disputes, if any

      2. to set up, manage and offer products and to enhance the Services to meet the User's requirements

      3. to provide ongoing service

      4. to meet legal and regulatory requirements

      5. to resolve technical issues and troubleshoot problems

      6. to aid the Company in collecting monies from Users for transactions carried out on the Platforms

      7. to keep Users apprised of the Company's (or third parties') promotions and offers

      8. to customize User experience with respect to service

      9. to detect and protect the Company from error, fraud and other criminal activities

      10. to enforce the Terms of Use; and

      11. other reasons which, prior to being put into effect, shall be communicated to the Users through an update carried out to this Privacy Policy

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